Christopher Burton

Director, Marketing & Customer Success

Building on my previous role at Franklin Electric, I expanded my responsibilities to include guiding all facets of customer relations including account management, customer support and order entry. With efficiency and 80/20 methodologies in mind, I created the company’s first Customer Success organization. My current focus is:

• Unlocking synergies between both marketing and customer success through resource alignment, restructuring and utilization of global shared services and external agency partners.
• Overseeing operational adoption of best practices that unlock ability to deliver on mission to becoming an indispensable partner to customers and providing “white glove service” to top customers.
• Leading all facets of brand marketing including advertising campaigns, digital transformation, new product commercialization, trade show and event planning, and other projects including corporate marketing.
• Creating long-term value for the organization focused on markets, segments, products, and customer relationships.
• Working with the business strategy and development teams and leadership to prepare for and execute on new business opportunities.
• Assuming marketing ownership for newly acquired and created water treatment business unit requiring brand consolidation, organizational restructuring, and agency alignment.

We are doers. We design, manufacture and distribute pumps, motors, drives, controls, monitoring solutions and complete petroleum equipment systems for use in a wide variety of residential, commercial, agricultural, industrial and municipal applications. From city water systems to backyard wells, from fuel stations to industrial drilling sites, Franklin offers a comprehensive selection of products that help our customers access essential resources that are vital to our homes, businesses, communities and way of life. 

We are partners. We are committed from initial manufacturing to last mile distribution and will work with our customers to ensure we deliver what we promise. We offer comprehensive technical support, engineers and customer service professionals who aren’t afraid to get dirty. Our people work in the field with the contractors who install and use our products, answering questions and finding efficient solutions. 

We are successful. Franklin Electric Co., Inc. (NASDAQ: FELE) is a growth-oriented, well capitalized $1.7B company. We are committed to enabling profitability for our customers and end markets. We provide meaningful careers for our employees, in safe and socially responsible environments. 

We are innovators. We’ve been around since 1944, and we are the home to many “firsts” including the first water-lubricated reliable submersible motor for water systems and the first explosion-proof submersible motor for fueling systems. Innovation is in our blood. 

We are responsible. Franklin Electric is dedicated to being an excellent corporate citizen, committed to the health and safety of our employees and customers. Our products and services further environmental protection and sustainable groundwater practices. We maintain ethical business practices to support our communities. 

We are essential. We live where you live. This leads to our relentless focus on accessing water in the most reliable and efficient ways possible, removing wastewater with proven consistency, and moving fuel using the safest methods available. 

I am a passionate (and award-winning) marketing and communications leader with a proven track record for building long-term value that creates legendary brands and life-long customer advocates; actively open to board opportunities in which I can share my passion for growth. Throughout my career, I’ve had the opportunity to recruit and manage both internal teams and external partners on a global level, helping to not only find the best talent, but also coach these relationships in ways that encourage growth and personal development. Leading some of the best people in the world, my focus is always on elevating the customer experience with strategic planning and targeted executions that keep companies positioned for the future. 

Specific skills include:

• Global Brand Marketing & Communications
• Digital Marketing (SEO, Content, AdWords, Social Media)
• Talent & Organizational Development
• Customer Success (Customer Service, Order Entry, Account Management)
• Influencer Marketing
• Voice of Customer (VoC)
• Net Promotor Score (NPS)
• Brand Licensing
• PR, Media Relations & Crisis Management
• New Product Development & Commercialization
• Environmental / Facility Construction & Events
• Data Collection & Analysis
• Competitive Analysis & Benchmarking
• Forecasting & Planning
• Budget Planning & Invoice Management